Future Pub Conference 2013
A VISION OF SUCCESS IN 2020
An event for key industry stakeholders to share their visions of the pub of the future.
Future Pub is a conference from M&C Report, in association with the BBPA's Future Pub Group, aimed at helping pub operators and brand owners plan their business strategies for the next 5-10 years. The strategic-level content will create a vision of the pub of the future by exploring all aspects of ontrade retailing in 2020, including: new patterns of
customer demand; trends in marketing and communications; new pub designs and concepts; recruitment,
skills and training challenges; and technology enabled innovation.
This brand new event will take place at Tate Modern on Wednesday 27th February 2013.
To download the speaker and booking for please click here.
If you have any queries, please contact Alice Wilson on 01293 610403
AGENDA
9.15: Registration and coffee
10.00: Welcome, Rob Willock, Group Editor, M&C Report
2020 VISION
10.05: Introduction, Stephen Gould, CEO, Everards and Chair of BBPA Future Pub Group
10.20: A futurologist's eye-view Richard Watson and Andrew Crosthwaite, Now & Next/Futures House
CONCEPT INNOVATION
10.45: Self service, Phil Neale, The Robot Pub Group
11.15: Pubs with personality, Ed Turner, Young's
11.25: Coffee break
INSIGHT & RESEARCH
11.45 The economy - expect the unexpected, Ross Walker, senior UK economist, RBS
12.05: 'Future of pubs' - exclusive research, Katy Moses, him!
ENTERTAINMENT FOCUS
12.25: 'Let me entertain you' - Alison Dolan, deputy managing director, Sky Business and John Dollin, applied research manager, Sky Business
12.45: Lunch
PUB DESIGN: INSPIRATION AND NEW BUILD
13.30: Finding inspiration, Lisa Yearwood, head of marketing, Drake & Morgan
13.50: New build 2020: Peter Dalzell, managing director, Marston's
REGULATION
14.10: The operating environment, Paul Chase, CPL
MEETING NEEDS
14.30: Heart of the community, John Longden, Pub is the Hub
14.50: Getting into the mind of the customer, Kim MacLarty, strategic director, The Beer Associates
15.10: Coffee break
OPERATOR PANEL
15.30: Learnings and observations: Ed Turner, Young's, Peter Dalzell. Marston's, Stephen Gould, Everards, More Operators TBC
